That's a great promotion, but if you are wanting to cross during the summer, the SS Badger is the bargain.
The Badger charges $39 for a chopper, $59 for a trike per crossing.
The Leak Express charges $49 and $66 respectively.
They get back the money by charging more for you to cross. Without tax consideration, if you are an adult it costs you $98 to take you and your bike across the SS Badger at any time, if you are on the Lake Express it will take you $91.50 in the spring and fall, a savings due to this promotion, but $140.50 during the summer.
If the SS Badger wants to get more bikers in the spring and fall, time for them to think about a discount.