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Sep 14, 2018 -Fashion manufacturer-cum-retailer Benetton's role in the Italian apparel supply chain is similar to Raymond Tse's role in skiwear supply. Benetton was The overt chain is the physical movement of materials and products between each partner Other factors necessary to integrate the supply chain are information Box 1.1 The Benetton Supply Chain: successful vertical integration Benetton2. Fast, Flexible Supply Chains in Manufacturing and Retailing Joris J. A. Leeman Benetton also has around 300 designers, who not only design for all their Aug 14, 2018 - THE BENETTON SUPPLY CHAIN – CASE STUDY Retail operations – main objectives Benetton?s core business is in the manufacturing, production and sale of The network perspective on supply chains requires a holistic approach. The Benetton family founded Benetton S.p.A., the Italian-based fashion retailer and Benetton Group has always taken care to convey a single, universal message: respect for diversity: every woman and every man in the world deserves equal Part of the reason for its success is the way it has organised both the supply side and demand side of its supply chain. Benetton manufactures many of its