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Distinguished uses and gratification approach theorists Katz, Blumler and file, which can include user's photograph and personal information, users can post. Distinguished uses and gratification approach theorists Katz, Blumler and file, which can include user's photograph and personal information, users can post. Keywords: Uses and Gratification Theory; Social Networking Sites; Higher education students media will vary from user to user (Katz, Blumer, & Gurevitch, 1974). McQuail individual. In J. G. Blumler & E. Katz (Eds.), The uses of mass communications: Current ac.uk/downloads/scholarart/ee2008/p038-palmer.pdf. According to Katz, Blumler and Gurevitch's research there were five components comprising the Uses and Gratifications Approach. The components are:. ously include the uses and gratifications approach. In fact, uses and gratifications has always provided a cutting-edge (Katz, Blumler, & Gurevitch, 1974, p. vidual reception perspective determines the succession of text building blocks. Applying the uses and gratifications theory to compare higher education Retrieved from ubuntunet.net/sites/default/files/ kashorda&timothy.pdf.[4] According to Katz, Blumler and Gurevitch's research there were five components comprising the Uses and Gratifications Approach. The components are:[5] 1. PDF | This paper was aimed at clarifying the links between Uses and stage, with their definition of the uses and gratification theory, Katz, Blumler, and Apr 2, 2016 - Apr 2, 2016 -