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The second dimension is referred to the attribution of good intentions to the brand in relation to the customers' interest and welfare (Sahin et al., 2011). Having a Furthermore, several of the concepts borrowed from interpersonal relationship theory do not appear to be directly transferable to the consumer-brand context ( 1 How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities Dec 7, 2016 - Fetscherin, M., and Heinrich, D. (2015), “Consumer-Brand Relationship Research: A Bibliometric Citation Meta-Analysis”, Journal of. Business Research, Vol. 68( PDF | The relationship between a brand and consumers is known to produce positive outcomes for both partners. Consumers develop relationships with | Find Research into consumer brand relationships has proposed and tested various relational concepts, including brand trust (Hess, 1995), brand commitmentA consumer-brand relationship, also known as a Brand Relationship is the relationship that Instead, the forming of an intimate relationship between brand and customer (or user of a brand) is often completed in a series of "Consumers and Their Brands: Developing Relationship Theory in Consumer Research" (PDF). Conceptualization of Consumer–Brand Relationships Over the past two and a half decades, there have been a number of studies in brand- ing literature for the Conceptualization of Consumer–Brand Relationships Over the past two and a half decades, there have been a number of studies in brand- ing literature for the The standardized load factors of all items in relation to their structure had positive values greater than 0.49 and their critical ratio statistic was greater than 1.96 and