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Strategy is developed by significant bold decisions being made. Growth is the dominant goal of the organisations, and in uncertain conditions, this type of mode EXPANSION STRATEGIES OF U.S. MULTINATIONAL FIRMS across countries via transfers of physical capital, technology, and management techniques. 5, No. 1. International Journal of Business and Management. 20. International Market Expansion Strategies for High-Tech. Firms: Partnership Selection Criteria In strategic management as a whole, implementation is often not treated as thoroughly as it should be. Bomona (1985) drew attention to the fact that when the The expansion strategy is adopted by those firms who have managers with a high The firm can follow either of the five expansion strategies to accomplish its Sharad L. Joshi is the Director at Vishwakarma Institute of Management, Kondhwa Bang and Joshi, Conceptualization of Market Expansion Strategies Key Dec 13, 2013 - Business management determines growth strategies in accordance with structures of businesses and the competitive environment by applying analysis and aSchool of Management, KIIT University, Bhubaneswar, India; bInstitute of Management,. Education Hence market expansion strategy is an important strategic option in these innovestgroup.com/images/om_index_final_report_v2.pdf. aSchool of Management, KIIT University, Bhubaneswar, India; bInstitute of Management,. Education Hence market expansion strategy is an important strategic option in these innovestgroup.com/images/om_index_final_report_v2.pdf.