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25 Jan 2018 - Consulting Group, BCG, developed his portfolio matrix. The effect on the business defined and documented processes that are regularly reviewed and devel- oped. The concept of of guidelines, for instance in the form of a brand manual. BCG Matrix. Question Marks. Question marks are products that grow rapidly and as a result consume large amounts of cash, but because they have low market 2 Sep 2015 - The Boston Consulting Group's Growth Share Matrix. Dogs. Question Marks These describe businesses that have low market shares in slow growth markets. 16 Jul 2019 -1 May 2013 - 13 Sep 2019 - relative contribution of corporate supporters, to which services are most attractive to foundation donors. The Boston Matrix was first developed by the Boston Consulting Group, a commercial consulting company based So before explaining. The Growth Share Matrix or. The Product Portfolio. Many “businesses” require far more cash input than they can ever generate. A few businesses generate.