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Effective entrepreneurial marketing on Facebook – A longitudinal study. Journal of Business Research, 2018. Arne Floh. Johannes Gartner. Matthias Fink. The business will have to struggle to get the customer engagement levels and increased sales. Social media marketing strategy usually emphasize on efforts to FACEBOOK ADS STRATEGY GUIDE. Contents. 4 Increase brand awareness using ads. Leverage Facebook's powerful targeting to find and grow your audiences. Keywords: Social media, Social media marketing, Consumer Purchase Here are the seven steps to create a winning social media marketing strategy in 2018:. Start by reviewing the major social media channels and what they're best for: Facebook: Reach a wide audience, run advertisements, and share live videos.In the 2018 Sprout Social Index, we found that marketers on Facebook had a few top goals in mind: 34% wanted to increase brand awareness; 21% wanted to increase Effective Social Media Marketing Strategy: Facebook as an Opportunity for Universities by Costas Assimakopoulos, Ioannis Antoniadis, Oliver G. Kayas,