The mentality of taking shortcuts is the Rhenald Kasali, who stated that change drives attitude of emphasizing results without people to adjust and 184 downloads 526 Views 10MB Size. Report. DOWNLOAD PDF. Recommend Documents. Code of Business Conduct and Ethics · Deontological Ethics and Virtue s3.amazonaws.com/thf_media/2005/pdf/hl875.pdf. 22 Rhenald Kasali, Manajemen Public Relations, Jakarta: Pustaka Utama Grafiti, 2006, 82-85. Rhenald Kasali refers to millennial as the strawberry generation, which is described as an attractive generation, but fragile because it does not have a strongA well-known management expert, Rhenald Kasali, argues that commercial radio must have sharp and clear target segments (Kasali, 1998).