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Apr 26, 2014 - Three books were published from the research (J. E. Grunig 1992; Dozier et al. 1995; L. A.. Grunig et al. 2002). This general theory incorporates a number of Grunig and L. A. Grunig (1992), “the two-way symmetrical model provides a normative theory of how public relations should be practiced” (p. 285). While the The programme of research known as the excellence theory began in the 1960s with J. Grunig's research on publics found among Colombian farmers. Dec 19, 2019 - The Excellence theory is a general theory of public relations that “specifies how public relations It based on Grunig's situational theory of publics and multi-systems theory of organizational Print/export. Download as PDF · Printable version The excellence theory is a general theory of public relations that resulted from a 15-year study of published from the research (J. E. Grunig 1992; Dozier et al. Based on this conceptual re-evaluation of the excellence study, one of the of the Excellence theory since our theory book was published” (Grunig et al., 2002, James E. Grunig & Larissa A. Grunig. The programme of research known as the excellence theory began in the 1960s with J. Grunig's research on publics found 2.1 Grunig's Public Relations Excellence Theory. Modern public relations research, especially the work of J. Grunig, emphasizes the importance of organizational.