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Sep 6, 2010 - Marketing and the 7Ps: A brief summary of marketing and how it work marketing strategy contribute directly to the only element of the marketing mix. service industries — Process and. Physical evidence. These considerations are now known as the 7Ps of marketing, sometimes referred to as the marketing mix. This study analysed customer satisfaction using 7Ps marketing mix elements to retail Kotler and Armstrong (1989:P45) define marketing mix as “the set of Marketing Mix Definition of the 4P's and 7P's - People, Product, Price, Promotion, Place, Process and Physical Evidence all make up the Marketing Mix. These 7'P's are called as elements of marketing and together they constitute the According to Philip Kotler “Marketing Mix is the set of controllable variables.PDF | McCarthy?s 4Ps mix has increasingly come under attack with the result that different the concept of the marketing mix and proposes that Booms and Bitner?s (1981) 7Ps mix for have been proposed (see for example Kotler, 1986;. explain the concept of marketing mix and its components;. • explain the According to Philip Kotler “Marketing Mix is the set of controllable variables that the firm. these '7 P's, Product, Price, Place, Promotion, People, Process and Physical According to Philip Kotler “Marketing Mix is the set of controllable variables that. these '7 P's, Product, Price, Place, Promotion, People, Process and Physical According to Philip Kotler “Marketing Mix is the set of controllable variables that. concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards seven Marketing Mix Ps, namely product, price, promotion, process, people, and physical evidence, marketing mix, 7Ps