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“ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Page 3. Marketing and the 7Ps by B Fundas · Cited by 4 — Services marketing are dominated by the 7 Ps of marketing namely. Product, Price, Place, Promotion, People, Process and Physical evidence. Extended Marketing Mix (7Ps) and HRM Recruiting. How to Sell a Job. Keywords: Public Relations, Service Marketing, Service, Marketing Communication, Corporate Image. Download Free PDF View PDF. by M Rafiq · 1995 · Cited by 641 — and Bitner's (1981) extended marketing mix for services The 7Ps framework has clear advantages over the 4Ps framework. Marketing Intelligence & PlanningThe marketing professionals who shape and implement marketing strategy contribute directly to the economic wealth of a nation. Their skills attract and retain Jul 5, 2022 — Shows how the 7Ps framework can be applied to consumer goods and reports the results of a survey of UK and European marketing academics which Mar 5, 2021 — PDF | On Jan 1, 2010, Mamoun N Akroush published The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of The 4P's became the Marketing Mix 7Ps, which are: Product; Price; Promotion; Place; People; Process; and Physical Evidence. Essentially Marketing Mix is about