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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10). February 2019. Publisher: GCBII Productions, LLC; ISBN: 9781796226997. Order a Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10) (Marketing Scales Handbook 10) today from WHSmith. Marketing Scales Handbook, Volume 10: Multi-Item Measures for Consumer Insight Research 1796226998, 9781796226997. The Marketing Scales Handbook series is theMarketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10) Paperback – March 2, 2019 Find all the books, read about the author, AbeBooks.com: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10) (9781796226997) by Bruner II, Dr. Gordon C. and a Marketing Scales Handbook Multi-Item Measures for Consumer Insight Research, Volume 10. Gordon C Bruner II Published in 2019. This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 -book.
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