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Understanding these trends is important to ensure that we evolve our business, our product portfolio and market execution in ways that meet changing consumer COCA-COLA: A POWERFUL BRAND – AN EFFECTIVE MARKETING. STRATEGY. Branding is one of the most important aspects of any business, large or small Keywords: -Brand Building, Brand Image, Brand Loyalty, Customer Loyalty, Customer Satisfaction, Marketing Strategy. 1. Introduction. Coca-Cola is a carbonatedOct 13, 2016 - US market in 2005, as a sugar-free version of Coca-Cola that maintains the same The marketing strategy of Coke Zero 375ml cans is best described as market Cola-Company-FINAL.pdf; 'Coca-Cola (One Can)', Humuch.com. Accessed Jan 16, 2009 - The Coca Cola Company: Marketing. Strategy This report looks at various marketing techniques used by Coca Cola to become one of the best known brands Most famously the female sale increase from Diet Coke's TV adverts in the 90's. 1 Appendix A, Coca-Cola, Coke and variations. 2 thecoca-colacompany Most famously the female sale increase from Diet Coke's TV adverts in the 90's. 1 Appendix A, Coca-Cola, Coke and variations. 2 thecoca-colacompany Coca-Cola has benefited from packaging the product with incentives and endorsements on the labelling as a promotional strategy to increase it's volume of sales and revenue. Price: Price is a very important part of the marketing mix as it can effect both the supply and demand for Coca Cola.