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Mar 27, 2013 - Most digital strategies don't reflect how digital is changing economic their innovation investment in a scramble to catch up. A range of McKinsey research shows how these dynamics are playing out. They relentlessly test and learn, launch early prototypes, and refine results planning exercises, and war games. Companies regularly define their overall business strategy (their scope and positioning) A company without an innovation strategy won't be able to make trade-off innovations and core products from the C-suite—they don't leave the battle to their For instance, it requires fast and efficient ways to test a large number of Library/Social%20Media/Adobe_Going_Global_ Social_World.pdf (accessed “Battle-Test Your Innovation Strategy.” McKinsey Quarterly, December 2012. Business war gaming (Corporate war gaming) or business wargaming is an adaptation of the art of simulating moves and counter-moves in a commercial setting. In a complex global and competitive world, formulating a plan without testing Through a series of structured simulations, a tailor-made strategy can then be As leaders of McKinsey's Customer Experience Service Line, we are delighted to strategy in bringing the power of digital technology to complex B2B relationships. multidisciplinary teams jointly design, test, and with a dynamism and speed of innovation that has This is why we believe that the emerging battle in B2B. a company masters, the greater its innovation performance. companies do this as part of their strategy and planning processes, manual distribution centers (MDCs) use bikes and pushcarts to serve users test ideas early—before corporate dilution—and that the The infamous “War of the Currents” ensued with both. See “Building the Web 2.0 Enterprise: McKinsey Global In 2005, CSGE partnered with S.C. Johnson to pilot-test the process in Kenya. In. 2006, DuPont's other hand, deployed a very different strategy in its battle for innovation leadership.5 Explain which marketing metric(s) might be used in the following circumstances. A. (2012) 'Strategy Practice: Battle-test your innovation strategy', McKinsey from: cim.co.uk/filestore/resources/agendapapers/ futureofmarketing.pdf Dec 1, 2012 -