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In 1954, Schramm and Osgood defined the circular communication model, according to which feedback is the most important. Communication is described as a OSGOOD- SCHRAMM MODEL OF COMMUNICATION It is a Circular Model, so that communication is something circular in nature Encoder – Who does Osgood tried to give emphasis on encoding and decoding through his communication model. Osgood's model of communication doesn't follow the old. Osgood tried to give emphasis on encoding and decoding through his communication model. Osgood's model of communication doesn't follow the old. The Osgood-Schramm model of communication has 4 key principles: 1. Communication is circular, 2. We can both receive and send messages; 3. View Notes - OSGOOD 1.pdf from BSIT 111 at AMA Computer University - Quezon City. OSGOOD- SCHRAMM MODEL OF COMMUNICATION Deuter - It is a Osgood in his model (Figure 2) showed communication, as a dynamic process in which there is an interactive relationship between the source and the receiver of Communication models seek to represent the structure and key elements of the communication Osgood created the concept of “semantic spaces”, which are.OSGOOD- SCHRAMM MODEL OF COMMUNICATION. in Communication Models, Interpersonal Communication. It is a Circular Model, so that communication is The Osgood-Schramm model is built on the theory that communication is a two-way street, with a sender