PDF | On Apr 1, 2008, Ofer H. Azar and others published Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim, Renee Mauborgne. Harvard Revealing the idea of blue ocean strategy, Renee Mauborgne shares the secret for how to create uncontested market space and make the competition irrelevant. WOBI focuses on the issues most The expanded edition of Blue Ocean Strategy, is metaphorical, witty, and almost Biblical in its commentary of the bloody waters of competitive Red Ocean market forces . I wish I could say my own pursuit of enlightenment led me to Chan Kim and Renee Mauborgne's masterpiece on embracing and leveraging difference. Red Ocean Strategy Blue Ocean Strategy Competitive Advantage Value Innovation Exploit existing demand Create and capture new demand W. Chan Kim & Renee Mauborgne (2005). Blue Ocean Strategy. Boston: Harvard Business School Press . Title: Blue Ocean Strategy About The Author. W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute.They are the authors of the New York Times and #1 Wall Street Journal bestseller Blue Ocean Shift and the international bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. S&L: Is a blue ocean strategy just a version of a low-cost, low-pricing strategy? Kim and Mauborgne: Effective blue ocean strategy pursues both differentiation and low cost simultaneously by reconstructing market boundaries. Instead of focusing on low cost, it seeks to create a leap in buyer value at a lower cost. Further, a blue ocean Renee Mauborgne (born 1963) is an American economist and business theorist, Professors of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.She is known as co-author of the 2005 book Blue Ocean Strategy.She is listed among the Forbes.com list of Most Influential Management Gurus since around 2009. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on Amazon.com. *FREE* shipping on qualifying offers. The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents?now updated and expanded with new content Tasheelul aqaid pdf pri