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Return on investment (ROI) is a measure that investigates the amount of additional profits produced due to a certain investment. Businesses use this calculation issues posed by measuring the return on invested capital. 1. Definition, calculation, interpretation. ROI (Return On Investment) is a concept of performance in any You can perform the basic ROI calculation by dividing the net return from an But there are other factors to consider before you perform an ROI calculation. In addition, the limitations of calculating ROI, best practices for incorporating uncertainty example is calculated in the section Calculating ROI for a TechnologyReturn on Investment (ROI) is typically the single most important ROI calculations for marketing campaigns can be complex — you may have many variables ENHANCING YOUR EVALUATION THROUGH RETURN ON INVESTMENT . .org/Documents/WWL-report-measuring-estimating-social-value-creation.pdf. To calculate a proposal's return on investment (ROI), add up the value of its benefits and subtract its costs. In most cases, you'll also need to account for the time Return on Investment (ROI) is one of the most popular performance . However, in some publications, the numerator in the ROI formula is equal to the project “gain salesforce.com/assets/pdf/misc/WP_Forrester_Eco_Impact.pdf. ROI = Investment Gain / Investment Base The first version of the ROI formula (net income divided by the cost of an investment) is the most commonly used ratio. The simplest way to think about the ROI formula is taking some type of “benefit” and dividing it by the “cost”. ROI = Investment Gain / Investment Base The first version of the ROI formula (net income divided by the cost of an investment) is the most commonly used ratio. The simplest way to think about the ROI formula is taking some type of “benefit” and dividing it by the “cost”.