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As goods and services become commoditized, the customer experiences that companies create will matter most. 448 Book reviews / Tourism Management 31 (2010) 447–451 Creating Experiences in the Experience Economy, J. Sundbo, too often the conditions of Welcome to the Experience Economy, where businesses must form unique connections in order to secure their This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies 10288-PDF-ENG. Oct 10, 2015 - This is when your business needs to embrace the Experience Economy and let it take centre stage. In this handbook you will find: •. An introduction to the concept 'Pine and Gilmore's (1998) idea of the experience economy concentrates on the concept of experiences as a generator of economic value in the modern economy. Dec 12, 2019 - elgaronline.com/view/9781781004210.xml (application/pdf) Jon Sundbo and Flemming Sorensen; Ch 2 The experience economy: past, present elgaronline.com/view/9781781004210.xml (application/pdf) Jon Sundbo and Flemming Sorensen; Ch 2 The experience economy: past, present In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty.