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This review aims to increase the understanding of the different perspectives and the various types and levels of. CRM processes. This paper reveals that there are The table below displays the types of information you can collect with a CRM system, along with the questions that the information can help answer. Type of Nowadays, three major types of customer relationship management systems, namely operational CRM, analytical CRM and collaborative CRM are being used the customer relationship management (CRM) system. • Understand the components and architecture of CRM systems. Types of CRM. • Operational CRM. These two types of categorization are as follows: 1.7. 1. Proactive versus Reactive CRM : In proactive CRM a company anticipates and responds to the customer Marketing. Service. Sales. Data. Marketing data. Customer. Data. Web. Personalization. Call. Center. Web Sales. & Service. 3 Types of CRM Technologies Feb 27, 2015 - CRM requires a customer centric business philosophy and culture to support effective marketing, sales and service processes. 3. Chapter 3 – Types of CRM