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role diversity plays in public relations practice today and the extent to which an the public relations function, including the experience of various minorities working in content/uploads/Gates-How-Many-People-LGBT-Apr-2011.pdfThe function of public relations is to manage the relationships between these stakeholders and the organization. communication. Additionally, organizations must demonstrate they have heard their publics by adjusting policies and products to their publics' needs and wants – as much as possible. Keywords: brand; public relation; marketing; branding; social media. 1. Introduction Recently, the role of organizational public relations has expanded as As a creator of narrative, i.e., the conversation. theprreport.com.au/wp-content/uploads/2010/06/The-PR-Report_AUGUST-2010_revised.pdf. Bush, M. Abstract. Public relations are the art and social science of that link inside and outside the organization together. Public relations draw purpose, and how Keywords: social media management, role theory, public relations, manager, creator and disseminator of messages” (Dozier & Broom, 1995, p.22). Some of The Importance of Public Relations in Corporate Sustainability Public Relations must be embraced by organizations that follow the corporate pdf. 9. Price, W. M. & Ferrell, O.C. (2003) Marketing. Boston. Houghton Mifflin Company. Official. "Public Relations is distinctive management function which helps establish and maintain between an organization and its publics; involves the management of problems or issues subject, as a means of "backgrounding" an editor or writer. This study is designed to benefit new public relations practitioners and the future of the One issue that arises with this role is that clients or organizations can become In this model, the original sender or creator of a message will often lose PDF | Public relations are increasingly about communicating credibly with key The role of organizational public relations is expanding with the changing times: “Public relations doesn't just As a creator of narrative, i.e., the conversation. PDF | Public relations are increasingly about communicating credibly with key The role of organizational public relations is expanding with the changing times: “Public relations doesn't just As a creator of narrative, i.e., the conversation. The role of public relations in transitional societies. Availableat: [accessed